Jr. NBA

Elevating Personal Branding for Jr. NBA Court of Leaders: A Partnership with Fastbreak

1 Million+ Social Media Reach:

Ryan Clark and Ari Chambers, who participated in the activation, collectively have over 1 million social media followers.

1,100+ Schools Impacted:

The financial education series reached student-athletes in over 1,100 schools across the country.

Multi-Platform Distribution:

The content series was shared across all Jr. NBA digital platforms and lives within Fastbreak, making it accessible to thousands of student-athletes.

Objective

With budget cuts in school systems, a majority of student athletes lack financial education. The NBA, through their social impact team, partnered with Fastbreak to democratize access to financial resources., and self-employed persons.

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Challenges

The Jr. NBA, through their social impact team, partnered with Fastbreak to provide an elevated experience for their Court of Leaders student-athletes for an in-person personal branding activation.

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Creative Process

1. The Podium: The content series shared distribution between all of the Jr.NBA’s digital platforms and the Fastbreak's application. This content will live within Fastbreak, serving as educational content for all student-athlete users.

2. Ryan Clark & Ari Chambers: Ryan and Ari account for more than 1 Million social media followers — giving each student-athlete a platform to gain followers within the sports industry. Vital for athlete success during the NIL era.

3. Burning Cash : The NBA is seen at the forefront of providing a digestible and necessary financial educational content series to student athletes in more than 1,100 schools across the country.

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Solutions

Provide an experience that makes personal branding appealing and engaging to a hard-to-reach younger demographic. With an exclusive in-person activation with celebrity talent appearances within their industry.

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