Elevating Athlete Resources: Fastbreak and Gatorade's Impact on Student-Athletes

Objective

Gatorade’s Fuel Tomorrow Team seeks to drive equitable impact in lower income schools around the county. They partnered with Fastbreak to ensure every student athlete at these schools receive proper recruiting and exposure resources.

Challenges

Providing each participating student-athlete in football and basketball games with complimentary highlight clips to send to college coaches and scouts, ensuring no cost to the athletes.

Creative Process

1. Content Capture: More than 6,000 photos/clips were available for 400 student-athletes, ensuring participants walked away with more than three (3) content pieces for their personal use, completely free to them.

2. Athlete Inclusion: It was crucial to showcase both male and female athletes in the activation. While the emphasis might suggest a focus on girl's basketball alone, we successfully extended the same experience to girls' flag football teams as well.

3. Community Impact: Gatorade was seen at the forefront of providing this experience, ensuring each athlete could share their top moments to expand their recruiting horizon. “I want to thank Gatorade and Fastbreak for giving my girls a special opportunity to display their talents.” - Daniel Moore King College Prep Head Coach

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Solution

Fastbreak's  application and videographer network provides each athlete participant and their guardians access to download and share seamlessly all content captured from the football/basketball games.